You Spoke. We Listened. Here’s What’s New!
Dear Sunstone Members,
We are always striving to create a Membership experience that exceeds your expectations.
Last month, we sent out a survey to gather feedback about your satisfaction with various aspects of your membership and to gauge your interest in possible new benefits.
We are grateful for the time so many of you took to share your thoughts with us. We were thrilled to know that 91% of you expressed satisfaction with your membership experience!
But we are not stopping there. We read EVERY one of the hundreds of comments we received and took them to heart. We have been hard at work over the past month developing a plan to make your Membership experience even better.
Based on your feedback, here are some of the exciting new benefits coming your way!
Take Advantage of These New Membership Perks
1. New Members’ Lounge is Open!
Your recent feedback confirmed our belief that it is time to bring back a members-only space at the Estate. We are happy to announce that we recently opened our new Cavetop Terrace Members’ Lounge! You and your guests can now enjoy specially curated tasting flights and personalized service in a relaxed environment away from the crowds. We look forward to hosting you!
2. Unlimited Tastings are Back!
While we have always had “official” limits on the number of complimentary tastings for members, they were mostly just a guideline that we rarely enforced. Your feedback indicated there was some confusion around this, so we have changed this policy to clear it up. Complimentary tastings for members are now unlimited for up to two members named on the account. Complimentary tastings for additional guests will be honored quarterly.
3. More Affordable Events & Advance Notice
You also told us that while you appreciate the grandeur of exclusive, high-end events, you want Sunstone to offer more events that are casual and “wallet friendly”. We have heard that loud and clear and will be making those types of events the focus of our Event Calendar planning going forward. We will also be sending our “Save the Date” emails further in advance so you have more time to plan to attend.
4. Introducing “Sunstone on the Road”
Speaking of events, we understand that many of you aren’t able to easily or frequently make it to the winery. So, we’re bringing Sunstone to you! We will be announcing a series of member events in various cities where you will be able to interact with our winemaker and enjoy some music and light bites. Stay tuned to your email over the next few months for dates and locations!
5. Improved Customer Service
Whether you’re here in person at the winery for a tasting, or calling us with a question about your membership, our #1 goal is to provide our members with the best service possible. That means being: friendly, knowledgeable, efficient, and timely. We have identified several opportunities in our internal processes where we can enhance your service experience. While this is somewhat intangible, we believe you will feel the difference.
In addition to all these exciting changes, we are working on numerous smaller initiatives behind the scenes to make your Member experience even better. Thank you again for your continued loyalty and we look forward to seeing you soon!
Cheers!
The Sunstone Team